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Ruby Signorelli Studio logo — luxury graphic design studio based in California specializing in editorial, brand, and packaging design
Ruby Signorelli Studio monogram logo — minimalist RS brand mark
Café Aureum website and storefront design — luxury coffee brand identity by Ruby Signorelli Studio blending editorial style a

Café Aureum 

Editorial Study

Industry: Hospitality / Speciality Coffee

Scope: Website, Visual Identity, Editorial Collateral, Menu Design, Packaging, Digital Concepts

Year: 2025

Project Overview

Café Aureum exterior with striped green awning — sophisticated café branding inspired by Berlin culture and European design.

The Brief

Reimagine a café identity that embodies Berlin’s creative spirit—where edge meets elegance, and artistry merges with restraint. The concept balances refined heritage influences with bold contemporary design, creating a brand that feels both timeless and unmistakably modern.

Digital mockups of Café Aureum website and packaging — elegant online and physical brand experience.
Flat-lay of printed collateral and cup mockups — cohesive visual identity for specialty coffee brand.

The Result

A cohesive identity system that positions Café Aureum as a lifestyle brand—uniting editorial sophistication, warm tonal contrasts, and considered design details to create a visual language that feels both inviting and aspirational.

Digital mockups of Café Aureum website — elegant online and physical brand experience.
Digital mockups of Café Aureum website — elegant online and physical brand experience.
Artisanal Provisions website displayed on iMac and iPhone — responsive e-commerce concept by Ruby Signorelli Studio.
Striped packaging design for coffee products — luxury retail branding with classic charm.
Café Aureum printed menus — refined layout with pink and cream tones inspired by European cafés.
Branded web design and branding system — cohesive identity for hospitality and retail expansion.
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