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Ruby Signorelli Studio logo — luxury graphic design studio based in California specializing in editorial, brand, and packaging design
Ruby Signorelli Studio monogram logo — minimalist RS brand mark
Luméa Skincare product lineup — luxury skincare packaging design by Ruby Signorelli Studio with bold typography and elegant m

Luméa Skincare

Editorial Study

Industry: Beauty & Skincare

Scope: Brand Guidelines, Visual Identity, Logo System, Packaging Design 

Year: 2025

Project Overview

Golden liquid texture with tube product — luminous skincare aesthetic symbolizing premium quality.

The Brief

The challenge was to craft a skincare identity that balanced luxury and youthfulness—conveying trust, sophistication, and premium quality while maintaining a fresh, approachable tone that stood apart from overly minimal competitors.

Skincare tubes and bottles in neutral palette — refined packaging concept blending youthfulness and sophistication.
Four Luméa Skincare bottles in tonal shades — contemporary packaging design with refined composition.

The Result

Luméa Skincare’s identity strikes a balance between luxury and accessibility—rich in tone yet unpretentious, playful yet cohesive. Built with scalability in mind, the system adapts effortlessly across products and future extensions, creating a modern brand with enduring appeal.

Luméa Skincare product boxes — cohesive brand identity with bold typographic logo system.
Flat-lay of Luméa Skincare collection — modern and cohesive product design for luxury skincare brand.
Luméa Skincare collection — modern and cohesive product design for luxury skincare brand.
Luméa Skincare product boxes — cohesive brand identity with bold typographic logo system.
Stacked Luméa Skincare product boxes — cohesive brand identity with bold typographic logo system.
Brand guidelines presentation — visual identity overview showing color palette and logo applications.
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