Maison Pellerin Brand Identity Packaging Design Studio Ruby Signorelli
A fourth-generation confectionery house. Rooted in European craft. Designed for the luxury shelf.
the brief
Maison Pellerin has produced handmade chocolate since 1897. Four generations of a French family have kept the recipes unchanged, same copper pots, same single-origin sources, same unhurried process. What had not kept pace was the brand. The visual identity no longer reflected the weight of the craft behind it. The brief was to build a brand system that communicated heritage, restraint, and the quiet precision of something made entirely by hand. Packaging needed to sit credibly alongside the finest European confectionery houses without mimicking them.
the work
The identity draws from the visual language of 19th-century apothecary, a world that shares confectionery's obsession with provenance, measure, and the careful transformation of raw ingredients into something refined. The wordmark is set in a high-contrast serif with fine detailing that rewards close inspection. A botanical monogram mark anchors the system, referencing both the Pellerin family initial and the cacao plant from which everything begins.
Four collections structure the product range, each with its own palette, name, and packaging treatment while remaining unmistakably part of the same house.
The Result
A complete brand system for a confectionery house that has earned the right to look like one. The identity holds the tension between old-world craft and contemporary luxury retail, specific enough to feel like Pellerin, restrained enough to belong anywhere in the world.
