The Process
Studio Ruby Signorelli follows a clear, collaborative process designed to build brand identity systems that feel considered and built to last. Every project, from luxury packaging design to full visual identity, moves through five stages, each with defined deliverables and direct communication throughout.
DISCOVERY & DIRECTION
Every brand identity project begins with a deep understanding of the brand, its audience, and its long-term ambitions. This stage covers brand positioning, competitive landscape, visual reference, and scope definition. Clear direction is established before any design begins, so that every decision that follows has a reason behind it.
Concept
& Design
With direction established, initial visual concepts are developed, exploring logo design, typography systems, colour palettes, and the foundational elements of the brand identity. This is where the visual language takes shape. Concepts are presented with rationale, so each creative decision can be evaluated against the brief rather than purely on taste.
Concept Refinement
Feedback is gathered, and the chosen direction is developed with precision. Typography is refined, colour relationships are tested across applications, and the system is stress-tested for coherence. This stage ensures the brand identity holds together across every context, from digital screens to print and packaging, before moving into full application.
Brand Expression
The refined identity system is extended across all agreed deliverables, packaging design, print collateral, digital assets, brand guidelines, and any additional touchpoints scoped at the outset. Each application is designed as part of the system, not in isolation, ensuring complete visual consistency across the brand.
project
Delivery
Final files are prepared and delivered in all required formats, print-ready, web-optimised, and organised for practical use. A full brand identity handover includes a brand guidelines document covering logo usage, colour specifications, typography, and application rules, giving the brand everything needed to maintain consistency going forward.
What to Expect
What’s Included
Every brand identity project includes clear timelines agreed at the outset, a single point of contact throughout, structured feedback stages, and a final brand guidelines document.
Projects are scoped individually, from focused brand identity design to full systems spanning packaging, print, and digital.
Working Principles
Studio Ruby Signorelli operates on a foundation of transparent communication, careful attention to detail, and long-term strategic thinking.
The goal is never a single deliverable, it's a brand identity system that works today and holds its value as the brand grows.