A Winery Brand Identity and Wine Label Design for Silverwood Vineyards
project overview
Silverwood Vineyards is a concept winery brand identity and wine label design project developed by Studio Ruby Signorelli, a California-based brand identity studio specializing in winery branding, packaging design, and luxury consumer brands. The project spans a complete logo and type system, winery brand identity, wine label design, and packaging system — built for a modern winery that wanted the quiet confidence of heritage branding without its conventions.
the work
Most winery branding leans heavily on heritage cues, crests, serif-heavy type, dark grounds. Silverwood was a deliberate counterpoint. The palette moves toward blush and pale neutral tones, signalling a lighter, more modern sensibility while keeping the restraint that premium wine demands.
Every label in the system shares the same structural logic, so the range reads as a cohesive collection rather than a set of individual designs. Services: Brand Identity, Wine Label Design, Packaging System, Logo & Type System. Industry: Wine & Hospitality.
The Result
Silverwood reads as a brand that has existed for decades without looking like it's trying to. The system works equally at shelf scale and gift scale which is the real test of a wine label design. A bottle that photographs as well as it sits on a table.Heritage without convention. That's a harder problem than it sounds.
